Driving results and ROI in through creative.
Creative & Development Director
As a Creative & Development Director, my background in both creative and web development gives me the ability to communicate, innovate and strategize in today’s digital world. Through of my expertise in both arenas, I’ve led full-service teams and pioneered initiatives in both creative and technology; from Value Proposition and Brand development for global companies, to websites and proprietary platform development.
I specialize in employer creative to drive better recruitment, and I love it. My experience gives me the ability to understand and navigate the recruitment world and its plethora of idiosyncrasies; so I can create from the unique Employment perspective and communicate better with candidates.
In the end, whether bringing in new or strengthening existing business, my chief goal is to drive excellent results and ROI in the recruitment world through creative.
June ‘14 — Current
Creative & Development Director // Bayard Advertising
Direct all aspects of creative projects by understanding and solving the problem at hand. // Manage and mentor a full-service creative team. // Act as the face and voice of creative initiatives to internal departments and clients alike. // Develop employer value propositions and brands, as well as all associated assets: national or global photo and video shoots and production; website, web app, and propriety platform development; landing pages; job descriptions; print and digital collateral development.
June ‘10 — June ’14
Senior Designer & Developer // Pennsylvania Real Estate Investment Trust
Designed campaigns across varying media – including print, web and video. // Led and directed design team on branding and designs for key campaigns. // Designed and coded adaptive websites. // Directed, filmed and edited videos or motion-graphics. // Photograph and retouch products.
June ‘11 – May ’13
Professor & Teaching Assistant // University of the Arts - Philadelphia
Taught an Adobe Illustrator (AI) course, educating students on the program’s practical uses and technical applications. // Assisted professor in graphic design, senior capstone and typography courses by giving lectures, and providing assistance to students.
June ‘09 — June ’10
Editor // SRT Publishing
Managed and ran a 90+ page weekly magazine, including supervision and direction of design team. // Coordination and pre-press for printing of magazine. // Project and distribution management to over 6000+ locations.
January ‘07 — June ’07
Graphic Designer // MFS Investment Management
Conceived and designed printed and web media. // Headed, conceived and designed pieces for several prominent and well-received campaigns.
January ‘06 — December’06
Graphic Designer // Wang Center for Performing Arts
Conceptualized and designed varying types of printed and web media in an extremely. // Quoted and worked directly with print companies.
Bachelor of Science in Graphic Design | Magna Cum Laude
The University of Edinburgh