Driving results and ROI through creative, research, and technology.
Creative & product
experience Director
My background is rooted in building and leading creative departments and interlaced with experience in branding, websites/technology, UX/UI, and process and product development.
Whether building something from the ground-up or strengthening what already exists, I bring together, foster and champion initiatives and subject matter experts to change the game and drive results through creative and technology.
Notable clients include Walmart, Comcast, Dropbox, YUM Brands, S&P Global, Hanes, Brookdale, TD Bank, and SitusAMC.
Notable projects include a proprietary search query product (logic, function, UX and UI), proprietary CMS UI/UX, Comcast CX and brand projects, global brand for S&P Global, Pizza Hut (career) website with custom-built technology and integrations.
Experience
Aug ‘21 — Current
Interim Chief Creative Office // Hope Leigh Marketing Group
Build full-service creative and development department for a new and fast-growing brand agency. // Direct and develop strategy, research, brand and web/technology creation for national and global companies, including all associated assets. // Oversee and direct all creative projects. // Develop and build out product and service offerings, including processes, strategy and budgeting/pricing.
Aug ‘19 — Current
Managing Director - Creative and Product Experience // InnerView Group
Create, deliver and manage experiential and creative campaigns for clients. // Build out a novel and proprietary product for a brand and experience consulting firm. // Lead key improvements around experience, client journey, product and go-to-market strategies. // Build out and streamline creative and brand arm of business. // Develop budgets and company strategy as part of leadership team.
June ‘14 — August ‘19
Creative & Development Director // Bayard Advertising
Built and managed a full-service, multi-location, creative and developer team. // Oversaw and directed all creative projects. // Initiated and directed development of proprietary web applications to supplant current competitor offerings with a focus on superior user journey, UI, UEX and technology integrations. // Developed strategy and branding for national and global companies, including all associated assets: websites and propriety technology platforms, brand, collateral, and photo/video. // Acted as the face and voice of projects and initiatives to clients, vendors and internal departments.
June ‘10 — June ’14
Senior Designer & Developer // Pennsylvania Real Estate Investment Trust
Designed and coded websites and web applications. // Designed and managed brands and campaigns across varying media. // Led and directed creative team for key campaigns. // Redefine and refit internal processes.
June ‘11 – May ’13
Professor & Teaching Assistant // University of the Arts - Philadelphia
Taught Adobe program course, educating students on the program’s practical uses and technical applications. // Acted as assistant professor for graphic design, senior capstone and typography courses.
Jan ‘06 — June ’10
Editor & Designer // Various companies
Managed and ran a 90+ page weekly magazine, including supervision and direction of design team. // Conceptualized and designed varying types of printed and web media in a fast-paced environment with varying companies.
EDUCATION
Boston MA
Northeastern University
Bachelor of Science in Graphic Design | Magna Cum Laude
Scotland, UK
The University of Edinburgh
Study Abroad