Remington Hotels // Value Prop & Brand

This project started out with a deep dive Employee Value Proposition, including focus groups, surveys and one-one-one interviews.

What we found is not only a core value proposition, but also how much that EVP shifted between the two three career groups: Field Management, Field Hourly and Corporate. From there messaging and strategy was not only developed to speak to these disparate groups as a whole, authentically, but also how to talk to these groups individually.

a tagline driven and inspired by the team it was for.

Beyond the “Where passionate people thrive”, we focused our expanded messaging on several key areas. These areas were where we saw a shift in candidate wants, as well as employee experience, between the main career groups.This allowed a strong, tailorable message for the campaign, job descriptions, website and social media alike.