John Hopkins Applied Physics Lab // Brand Concept

John Hopkins Applied Physics Lab (JHAPL) was looking for a fresh and new way to connect with STEM talent.

The concept for this campaign stemmed (pun intended) from using the laws of physics as base to create the “Laws of Career Dynamics”; because at its core, that’s exactly what JHAPL is providing: a dynamic career with the ability to grow and change, both yourself and the world.

it’s also the Experience

The campaign didn’t only focus on attracting the candidates, but also the experience once they were there. Through an elevated in-site job search, as well as a booth and event campaign strategy, we could create a low-friction and high-engagement interaction for candidates.