CRM Website application // UI/UX Build

Directed and designed the UI/UX and integration/functional logic for a proprietary media management plaform/application.

Directing a team of web and UX/UI designers and developers, I led and personally had a hand in producing a custom-created web application. In this platform users could login and have a multitude of complex functions at their fingertips.

An exercise in understanding and plotting the user journey. As a from-the-ground up build, we worked in detail with the client to understand all needs, even elicit needs they didn’t know they had.